2015 Brasil F1 Grand Prix_

 

 

The challenge was to make a TV Spot for Formula 1 Brazilian GP with a very low budget. Looking for cheap ideas, we decided to use a recent viral video which had more than 5 MILLION VIEWS.

See the video here: https://youtu.be/eeQwPExFNRU

The idea was to use the same boy from the original video, with little twist remake, put the pilots names (Nico, Hamilton, Alonso, Massa) in the boy’s speech.

Our F1 TV Spot raised in 104% the ticket sale for the Brazilian GP. We had thousand of spontaneous media at internet and reached more than 900.000 views in less then 48h at YouTube.

Everything with ZERO media investment.